Brian Seguin
Seeking one full-time role: President, COO or General Manager

Commercial leadership.
Operating discipline.
Accountable execution.

I lead across sales, product, delivery, finance and customer success to build software and services businesses. I am pursuing a full-time President, COO or General Manager role with one company and one team.

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Based in
Buffalo, New York
Seeking
One full-time role as President, COO or General Manager
Businesses
Software, enterprise technology and services
Foundation
Enterprise financial controls and banking operations
Most recent
Founder & CEO, Bootstrap Buffalo, 2023 to present
320%
Growth in annual recurring revenue
Stark & Wayne, June 2016 to March 2023
2 → 200+
Customers
Stark & Wayne, over the same period
$50B+
Portfolio where I managed P&L governance and financial controls
Citigroup Institutional Clients Group, 2014 to 2016

What I lead

The commercial side and the operating side, run as one business.

01

Growth

Enterprise sales, pricing and contracts. I have closed direct enterprise agreements up to $4M and standardized master service agreements and statements of work.

02

Operations

Weekly and monthly business reviews, KPI reporting and sales qualification, so forecast, delivery and margin are managed from the same numbers.

03

Product and delivery

I directed a portfolio of 10+ infrastructure products from market discovery and roadmap through release, pricing and enterprise adoption, and built a five-tier, fixed-fee managed-service offering.

04

Finance

Financial models, unit economics and capital plans, built on a foundation in P&L governance, revenue recognition and valuation controls at Citigroup.

Selected results

All results
Stark & Wayne
2016 to 2023

From ecosystem partner to independent competitor

I led the pivot from vendor partner to competitor, building owned products, integration services and managed services, and put the reviews, pricing and contracts in place to run them.

Read the Stark & Wayne case
Software turnaround
Since 2023

Rebuilding distressed software assets and keeping every customer

I rebuilt product, sales, delivery and operating systems for distressed software assets. Every customer stayed through the rebuild.

See the turnaround case
Citigroup
2014 to 2016

Consolidating 30 legal entities under audit-ready controls

I led consolidation and remediation of 30 global legal entities and $10B+ in assets, and built a reporting framework adopted across departments.

See the Citigroup case

How I lead

Great people shouldn’t be the system. Systems should empower great people.

People first

Coaching, development and accountability.

Systems over intuition

Clear ownership, workflows and metrics.

Investment follows outcomes

Feedback becomes metrics, and metrics decide where the money goes.

Read how I lead

Career in brief

Full experience
2023 to present
Founder & CEO
Bootstrap Buffalo
2016 to 2023
[TITLE SEQUENCE TO CONFIRM]
Stark & Wayne
2014 to 2016
AVP, Finance Product Control
Citigroup Institutional Clients Group
2008 to 2014
Banking operations and software development
First Niagara Bank, Citigroup, BSC

One company.
One team.

Since 2023 I have worked hands-on with more than 30 founder teams. I want to apply that range in one place: a long-term role where I can develop people and build results that last. If you are hiring a President, COO or General Manager in software, enterprise technology or services, I would like to hear about it.

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